founders doing their own SEO
You are the developer, the writer, and the person who has to decide whether any of this is worth another Saturday. This answers the last part.
indie hackers shipping solo
Your time is the entire budget. This tells you which SEO work earns it back and which never has, so you can stop doing the second kind.
SEO agencies on retainer
You are judged monthly on work whose results arrive quarterly. This closes that gap with measurement rather than with a nicer chart.
full-service digital marketing agencies
When one retainer covers five channels, SEO is the one that cannot prove itself — and so it is the line item that gets cut first.
freelance SEO consultants
You are the analyst, the account manager and the person who writes the deck at eleven on a Sunday. This removes the third job.
web development agencies
You ship the site. The risk you carry afterwards is a deploy that removes something search engines were relying on, and nobody noticing for a month.
agencies running ecommerce SEO
A catalogue does not have 12,000 problems. It has four templates, and a per-page issue list hides that fact behind volume.
agencies with SaaS clients
SaaS buyers research in places that do not report to Search Console, and SaaS sites have the templating problems to match.
local SEO agencies
Your clients ask what they are paying for more often than anyone else's, and they are entitled to a better answer than a rankings screenshot.
in-house SEO teams
This is built for agencies, so here is a straight account of which parts serve an in-house team and which parts do nothing for you.
Try it on your own site, free
No card, and the free tier does not expire — the first verdict takes about six weeks to arrive.