Paid media reports a cost per acquisition on Monday. Email reports opens and revenue the same day. SEO reports impressions and a story, three months behind, and the client quietly reads it as the channel that cannot show its working.
That asymmetry is not about the quality of the SEO work. It is that the other channels have an experiment built into them and organic search does not, unless somebody deliberately constructs one.
This constructs one. Every fix that lands gets a set of comparable untouched pages frozen beside it, and the comparison over the following month is what becomes the claim. It is the closest thing to a holdout group that organic search allows, and it puts your SEO line item in the same conversation as the paid one.
What that looks like here
- A number your paid team would acceptTreatment against control over the same window, with both movements shown. Not a before-and-after chart that any seasonal effect can fake.
- Channel-honest reportingThe report covers what we measured and nothing else. It will not claim a lift that a brand campaign delivered.
- Slots into the deck you already sendThe client report is a page and a PDF. Most agencies drop the verdict table into their existing monthly deck and keep everything else.
- No overlap with your reporting suiteWe do not pull Ads, Analytics or social. Whatever aggregates those keeps doing it.
Questions from people like you
Can we put this in front of a client who does not know what a canonical is?
That is who the report is written for. Every term is glossed on first use, and the causes are described by what they cost rather than by their tag names.
Does it handle clients whose SEO we only advise on?
Yes, and that is the common case. We never touch the site, so it works the same whether your team implements or the client's developers do.
Everything here works the same way it does everywhere else in the product: the crawl is ours, the Search Console data is yours, and a verdict is allowed to come back as no effect. Start with one client on the free tier and decide with your own data.
Try it on your own site, free
No card, and the free tier does not expire — the first verdict takes about six weeks to arrive.