How to prove SEO work is actually working
Most SEO reporting shows movement and hopes the reader supplies the causality. Here is how to supply it yourself, with or without a tool.
Control groups in SEO, without pretending it is a lab
Search does not allow a randomised trial. It does allow a comparison group, and most of the value arrives with the comparison rather than with the randomisation.
The monthly SEO report, rewritten
Most monthly reports are a list of activities and a chart. Here is a structure that answers the question the client is actually asking.
Turning an audit export into a short list of decisions
A crawl of a large site returns hundreds of findings. Nearly all of them are a handful of decisions, seen many times.
Finding out whether the fix actually shipped
The weekly question every agency answers by hand, and the one part of this that is genuinely easy to automate.
Retention is a measurement problem before it is a relationship one
Good work gets cancelled all the time. Usually the work was fine and the evidence was not.
Measuring AI visibility without fooling yourself
The measurement is real and most of the reporting around it is not. The difference is in the denominator.
A technical SEO checklist that stays short
Long checklists get worked through rather than thought about. This is the short version, ordered by what a failure actually costs.
Try it on your own site, free
No card, and the free tier does not expire — the first verdict takes about six weeks to arrive.