The advice is free, endless and contradictory. Rewrite your titles. Build internal links. Add schema. Every post promises a lift, none of them were measured on your site, and following all of it is a month you did not spend on the product.
The honest position is that a lot of it does nothing for a lot of sites, and which parts do nothing for yours is an empirical question nobody has answered for you.
So answer it. Ship the change, and four weeks later see the pages you touched compared against comparable pages you did not. Do that a few times and you have a shortlist of what works on your site specifically — and, more usefully, a list of what to stop reading about.
What that looks like here
- Kills advice that does not payWhen a class of fix keeps landing on your site and keeps producing nothing, it is retired for that site and stops being suggested. The list gets shorter over time.
- Costs an evening, not a workflowPoint it at your domain, connect Search Console read-only, and stop. Nothing to maintain, no tickets to keep in sync, and no write access to anything you own.
- Catches the regressions tooThe same watcher that spots a fix landing spots a template quietly breaking, which on a solo project is the failure nobody is looking for.
- The AI question, answered weeklyWhether the assistants name you when somebody asks for what you sell. Every answer is stored word for word, so the number traces back to a sentence you can read.
Questions from people like you
Is this worth it before I have traffic?
Partly, and it is worth knowing which part. The crawl and the root-cause grouping are useful on day one. The verdicts need Search Console impressions to compare against, so they start earning their keep once you have some search traffic.
What does it cost me to try?
One site is free permanently, with no card. The reason it is not a 14-day trial is that the first verdict takes about six weeks, so a fortnight would show you our screenshots instead of your own data.
Everything here works the same way it does everywhere else in the product: the crawl is ours, the Search Console data is yours, and a verdict is allowed to come back as no effect. Start with one site on the free tier and decide with your own data.
Try it on your own site, free
No card, and the free tier does not expire — the first verdict takes about six weeks to arrive.