Rankelle

No structured data

Structured data is a small block of machine-readable code that labels what a page contains, so search engines understand it without guessing.

How to fix it

Add JSON-LD structured data matching the page's actual type — Organization, Article, Product, LocalBusiness and so on.

When it is not a problem

Google stopped showing FAQ rich results for most sites, so FAQPage markup no longer earns a richer listing. The catalog records that as the evidence for the rule and the condition that would make it stale.

How Rankelle handles it

  • SeverityInformational. Often correct as it stands, and reported so you can see the pattern rather than so you can clear it.
  • DetectionDetected on a single page while crawling it, then grouped with the other pages under the same URL pattern.
  • GroupingEvery page with this finding under the same URL pattern becomes one cause, with a confidence taken from how much of the pattern is affected. 400 of 400 is a template; 6 of 14 is phrased as a question.
  • LandingThe affected URLs stay under cheap watch. When this finding is gone from all of them, the fix is marked landed without anyone reporting the deploy.
  • VerdictAt landing, comparable untouched URLs are frozen as a control set. Twenty-eight days later the two are compared, and the fix can come back as having done nothing.

Why the rule says this: Only types Google currently renders as rich results are worth adding. FAQPage no longer earns one. Expiry condition: Google changes which structured-data types produce rich results.

Try it on your own site, free

No card, and the free tier does not expire — the first verdict takes about six weeks to arrive.