Rankelle

Meta description will be cut off

Descriptions over about 160 characters get truncated in search results.

How to fix it

Shorten to roughly 120–155 characters.

When it is not a problem

Truncation is not a penalty. It only costs you the words after the cut, so front-load the reason to click and stop worrying about the exact number.

How Rankelle handles it

  • SeverityInformational. Often correct as it stands, and reported so you can see the pattern rather than so you can clear it.
  • DetectionDetected on a single page while crawling it, then grouped with the other pages under the same URL pattern.
  • GroupingEvery page with this finding under the same URL pattern becomes one cause, with a confidence taken from how much of the pattern is affected. 400 of 400 is a template; 6 of 14 is phrased as a question.
  • LandingThe affected URLs stay under cheap watch. When this finding is gone from all of them, the fix is marked landed without anyone reporting the deploy.
  • VerdictAt landing, comparable untouched URLs are frozen as a control set. Twenty-eight days later the two are compared, and the fix can come back as having done nothing.

Try it on your own site, free

No card, and the free tier does not expire — the first verdict takes about six weeks to arrive.