Rankelle

Images without alt text

Alt text describes an image for screen readers and for search engines, which cannot see pictures. Missing alt text is both an accessibility problem and lost image-search traffic.

How to fix it

Add a short, literal description to each image's alt attribute. Decorative images should have an empty alt attribute rather than none.

When it is not a problem

Decorative images should carry an empty alt attribute rather than a description, so a template that writes filenames into alt text is worse than one that leaves it blank.

How Rankelle handles it

  • SeverityWarning. It costs traffic or clarity without stopping anything, which is where most real work lives.
  • DetectionDetected on a single page while crawling it, then grouped with the other pages under the same URL pattern.
  • GroupingEvery page with this finding under the same URL pattern becomes one cause, with a confidence taken from how much of the pattern is affected. 400 of 400 is a template; 6 of 14 is phrased as a question.
  • LandingThe affected URLs stay under cheap watch. When this finding is gone from all of them, the fix is marked landed without anyone reporting the deploy.
  • VerdictAt landing, comparable untouched URLs are frozen as a control set. Twenty-eight days later the two are compared, and the fix can come back as having done nothing.

Try it on your own site, free

No card, and the free tier does not expire — the first verdict takes about six weeks to arrive.