Rankelle

Link to a page that does not work

This page links to another page on the site that returns an error. Broken links frustrate visitors, waste crawl budget, and pass no value on.

How to fix it

Update the link to the correct URL, or remove it. If the target moved, link straight to the new URL rather than relying on a redirect.

When it is not a problem

The link is the defect here, not the target. If the destination genuinely moved, updating the link is better than leaning on a redirect that someone will eventually remove.

How Rankelle handles it

  • SeverityCritical. It stops a page being read, indexed or reached at all, so it outranks everything cosmetic on the list.
  • DetectionDetected by comparing pages against each other after the crawl finishes, because no single page can show it on its own.
  • GroupingEvery page with this finding under the same URL pattern becomes one cause, with a confidence taken from how much of the pattern is affected. 400 of 400 is a template; 6 of 14 is phrased as a question.
  • LandingThe affected URLs stay under cheap watch. When this finding is gone from all of them, the fix is marked landed without anyone reporting the deploy.
  • VerdictAt landing, comparable untouched URLs are frozen as a control set. Twenty-eight days later the two are compared, and the fix can come back as having done nothing.

Try it on your own site, free

No card, and the free tier does not expire — the first verdict takes about six weeks to arrive.