Rankelle

Share of voice

The client's mentions as a share of every brand mention in the run.

Visibility can be high while share of voice is low: every answer names you, and each one names six competitors alongside. The first number says you are in the conversation, the second says how much of it you are.

They move independently and they are reported separately for that reason. A single blended 'AI score' would be the kind of number that goes up without anybody being able to say why.

Most often confused with Visibility, which is a different measurement with a different denominator.

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